Targeted Email Lists
How To Boost Your Email Lead List Through Social Media
Social media has quickly become one of the most effective marketing tools imaginable — and it can help you build your email list.
Considering that there are over 3.3 billion social media users,
it’s no wonder that people are trying to find new ways to get social media to generate leads.
More people are using social networks every single day.
Since last year alone there has been a recorded 13 percent increase of social media users in 2018 and
3.196 billion people globally have some form of social networking account whether it be Facebook, YouTube, LinkedIn, Pinterest or any of the other big name networks.
We want to take a careful look at some of these marketing techniques and see how you can build a lean,
more effective lead list by properly marketing your product or brand through social media. Here are a few tips to help you take your marketing game to the next step.
Editor’s note: Looking for the right email marketing software for your business?
Create Custom Ads
One of the best ways to reach your target audience is by releasing ads to them about your product or service.
Facebook Ads is a great tool to use so you can have a strong reach on the most popular social media outlet online today.
Facebook’s Ad program lets you create custom ads with your own images, your own copy, and your own headline to attract the right audience.
Once you’ve created your ads you can use their Audience Insights tab in order to change the location, gender, and interests of the people you want to see your ad.
Targeting the right audience means you’ll have a better chance at them subscribing to your email list to see what else you have to offer.
You can use this in tandem with one-time discounts and promotional content to keep the users engaged and increase your subscriber count.
Promote Gated Content
Gated content is another excellent way to grow your lead list through social media.
In a nutshell, gated content is content that cannot be accessed by a user until they sign up for your email list.
It may seem like a challenge to get people to sign up for your list based just on content, but that’s where your marketing techniques come in.
As you promote your gated articles online, make sure you’re expressing to the user why this material is so important.
Expressing value to the customer will help encourage them to sign up for your list to see what the source content contains.
If they are interested, you’ll have a long term customer who is engaged in your brand, the service you offer, and your knowledge.
Visual content has a 40 percent greater chance of being shared over traditional text content.
The reason behind this is that people are extremely visually.
The creation of smartphones has allowed users to browse their favorite social media sites at their own pace,
and now people have more time to dive into videos and images.
If you want to grow your email list on social media,
try creating some viral videos to pull in both your targeted audience and generally interested people.
Monitor your social media and website analytics following the videos. Dollar Shave Club did a great job of creating awesome visual content when their brand launched.
They focused on humor, convenience, and price and they are now one of the most popular razor companies in the world.
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